BRAND SHOWREELS

A showreel has a harder job than a film. It has to prove range without ever finishing a thought, and it has to do it before the person watching decides they have seen enough.

So the cut is built on rhythm rather than story. Shots are held exactly as long as they earn, matched on movement where they can be, and dropped the moment they stop adding something the previous one did not.

The edit is the product here. The footage came from a lot of different shoots, so the work was making it feel like one body of work rather than a folder of clips.